{"id":58321,"date":"2020-08-27T08:01:00","date_gmt":"2020-08-27T06:01:00","guid":{"rendered":"https:\/\/www.smartystore.it\/?p=58321"},"modified":"2023-06-19T09:45:15","modified_gmt":"2023-06-19T07:45:15","slug":"cos-e-il-digital-signage-perche-e-importante-se-hai-un-attivita","status":"publish","type":"post","link":"https:\/\/www.smartystore.it\/it\/cos-e-il-digital-signage-perche-e-importante-se-hai-un-attivita\/","title":{"rendered":"Cos\u2019\u00e8 Il Digital Signage E Perch\u00e9 \u00c8 Importante Se Hai Un\u2019attivit\u00e0"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\"><strong>Scopriamo cos&#8217;\u00e8 il digital signage e a cosa serve<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Una nuova forma di comunicazione e\/o di pubblicit\u00e0 che passa attraverso display di varie forme e dimensioni che possono essere posizionai in luoghi chiusi come negozi, edifici, o all&#8217;aperto in spazi pubblici: ecco in parole povere\u00a0<strong>cos&#8217;\u00e8 il digital signage<\/strong>, anche noto nel nostro Paese come\u00a0<a href=\"https:\/\/www.smartystore.it\/categoria-prodotto\/totem-pubblicitari-informativi\/totem-e-monitor-digital-signage\/\"><strong>segnaletica digitale<\/strong><\/a>, cartellonistica digitale, videoposter.<\/p>\r\n\r\n\r\n\r\n<p>Sugli schermi elettronici passano informazioni, che possono essere aggiornate in tempo reale per fornire un servizio agli utenti, basti pensare al continuo aggiornamento degli orari dei treni, dei voli, al meteo; ma non possiamo spiegare efficacemente\u00a0<strong>cos&#8217;\u00e8 il digital signage<\/strong>\u00a0senza citare il suo impiego nell&#8217;ambito delle attivit\u00e0 commerciali.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Se hai un&#8217;attivit\u00e0 commerciale devi sapere cos&#8217;\u00e8 il digital signage e quali sono i suoi vantaggi<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>La maggior parte delle persone riduce la\u00a0<strong>cartellonistica digitale<\/strong>\u00a0alle immagini pubblicitarie che si alternano sugli schermi. Questa visione \u00e8 assai riduttiva e non tiene conto delle potenzialit\u00e0 di questa forma di comunicazione. Puoi usare i monitor a\u00a0<strong>diversi scopi<\/strong>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>gestire\u00a0<strong>contenuti promozionali<\/strong>, presentare nuovi prodotti, offerte, saldi, men\u00f9 del giorno, proporre viaggi, case in vendita e molto altro;<\/li>\r\n<li>programmare\u00a0<strong>video corsi o conferenze<\/strong>;<\/li>\r\n<li><strong>raccontare la<\/strong>\u00a0<strong>storia del tuo marchio<\/strong>\u00a0o della tua attivit\u00e0;<\/li>\r\n<li>creare una segnaletica digitale per orientare i clienti verso le varie aree del negozio o del centro commerciale, aumentando il loro tempo di permanenza all&#8217;interno e\u00a0<strong>influenzandone gli acquisti.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Installare nel tuo locale un monitor professionale \u00e8 davvero semplice. Se al momento dell&#8217;acquisto richiedi la\u00a0<strong>gestione dei contenuti in remoto<\/strong>\u00a0il venditore pu\u00f2 configurare il sistema: ci\u00f2 significa che quando ricevi il monitor devi solo collegarlo a una presa elettrica e a Internet per vedere i contenuti scorrere in automatico.<\/p>\r\n\r\n\r\n<div data-align-buttons=\"true\" data-block-name=\"woocommerce\/product-category\" data-categories=\"[2045]\" data-rows=\"2\" class=\"wc-block-grid wp-block-product-category wp-block-woocommerce-product-category wc-block-product-category has-3-columns has-multiple-rows has-aligned-buttons\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:97269,&quot;item_id&quot;:97269,&quot;item_name&quot;:&quot;Parete Lightbox Autoportante Bifacciale LED L200&quot;,&quot;sku&quot;:&quot;SAD-LTBX1422&quot;,&quot;price&quot;:147,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Totem Slim&quot;,&quot;id&quot;:97269,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/parete-lightbox-autoportante-bifacciale-led-l200\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/parete-lightbox-autoportante-bifacciale-led-l200\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2026\/02\/Parete-Espositore-Lightbox-Autoportante-con-tessuto-retroilluminato-a-LED-bifacciale-200-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Parete Lightbox Autoportante Bifacciale LED\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Parete Lightbox Autoportante Bifacciale LED L200<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>147,00<\/span> <span aria-hidden=\"true\">&#8211;<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>1.613,00<\/span><span class=\"screen-reader-text\">Fascia di prezzo: da &euro;147,00 a &euro;1.613,00<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/parete-lightbox-autoportante-bifacciale-led-l200\/\" aria-label=\"Scegli Opzioni per\" data-quantity=\"1\" data-product_id=\"97269\" data-product_sku=\"SAD-LTBX1422\" data-price=\"147\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button\">Scegli opzioni<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:97180,&quot;item_id&quot;:97180,&quot;item_name&quot;:&quot;Parete Lightbox Autoportante Bifacciale L150&quot;,&quot;sku&quot;:&quot;SAD-LTBX1412&quot;,&quot;price&quot;:115,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;TOTEMS PUBBLICITARI-INFORMATIVI&quot;,&quot;id&quot;:97180,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/parete-lightbox-autoportante-bifacciale\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/parete-lightbox-autoportante-bifacciale\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2026\/02\/Parete-Espositore-Lightbox-Autoportante-con-tessuto-retroilluminato-a-LED-bifacciale-150x200-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Parete Lightbox Autoportante Bifacciale con tessuto retroilluminato a LED\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Parete Lightbox Autoportante Bifacciale L150<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>115,00<\/span> <span aria-hidden=\"true\">&#8211;<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>1.050,00<\/span><span class=\"screen-reader-text\">Fascia di prezzo: da &euro;115,00 a &euro;1.050,00<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/parete-lightbox-autoportante-bifacciale\/\" aria-label=\"Scegli Opzioni per\" data-quantity=\"1\" data-product_id=\"97180\" data-product_sku=\"SAD-LTBX1412\" data-price=\"115\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button\">Scegli opzioni<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:97063,&quot;item_id&quot;:97063,&quot;item_name&quot;:&quot;Espositore Lightbox Nero Autoportante con tessuto retroilluminato&quot;,&quot;sku&quot;:&quot;SAD-LTBX80&quot;,&quot;price&quot;:72,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;TOTEMS PUBBLICITARI-INFORMATIVI&quot;,&quot;id&quot;:97063,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/espositore-lightbox-nero-autoportante\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/espositore-lightbox-nero-autoportante\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2026\/01\/Totem-Lightbox-luminoso-nero-100x200-SAD-LTBX8020N-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Totem Espositore Lightbox nero Autoportante con tessuto retroilluminato a LED bifacciale\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Espositore Lightbox Nero Autoportante con tessuto retroilluminato<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>72,00<\/span> <span aria-hidden=\"true\">&#8211;<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>512,00<\/span><span class=\"screen-reader-text\">Fascia di prezzo: da &euro;72,00 a &euro;512,00<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/espositore-lightbox-nero-autoportante\/\" aria-label=\"Scegli Opzioni per\" data-quantity=\"1\" data-product_id=\"97063\" data-product_sku=\"SAD-LTBX80\" data-price=\"72\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button\">Scegli opzioni<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:89804,&quot;item_id&quot;:89804,&quot;item_name&quot;:&quot;Totem Multimediale Monofacciale Digital Signage con monitor 55\\&quot; per Esterno&quot;,&quot;sku&quot;:&quot;SVB-T55BLK-EXT&quot;,&quot;price&quot;:5040,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Totem e Monitor Digital Signage&quot;,&quot;id&quot;:89804,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/totem-multimediale-monofacciale-digital-signage-con-monitor-55-per-esterno\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/totem-multimediale-monofacciale-digital-signage-con-monitor-55-per-esterno\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2024\/11\/SVB-T55BLK-ext-f-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Totem Multimediale Digital Signage con monitor 55\u2033 per Esterno\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Totem Multimediale Monofacciale Digital Signage con monitor 55&#8243; per Esterno<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>5.040,00<\/span> <span aria-hidden=\"true\">&#8211;<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>5.340,00<\/span><span class=\"screen-reader-text\">Fascia di prezzo: da &euro;5.040,00 a &euro;5.340,00<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/totem-multimediale-monofacciale-digital-signage-con-monitor-55-per-esterno\/\" aria-label=\"Scegli Opzioni per\" data-quantity=\"1\" data-product_id=\"89804\" data-product_sku=\"SVB-T55BLK-EXT\" data-price=\"5040\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button\">Scegli opzioni<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:89291,&quot;item_id&quot;:89291,&quot;item_name&quot;:&quot;Totem luminoso a LED 100x250 cm completo di stampa bifacciale su tessuto&quot;,&quot;sku&quot;:&quot;STR-TQ100X250LED&quot;,&quot;price&quot;:670.6000000000000227373675443232059478759765625,&quot;stocklevel&quot;:996,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;TOTEMS PUBBLICITARI-INFORMATIVI&quot;,&quot;id&quot;:89291,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/totem-luminoso-a-led-100x250-cm-completo-di-stampa-bifacciale-su-tessuto\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/totem-luminoso-a-led-100x250-cm-completo-di-stampa-bifacciale-su-tessuto\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2024\/08\/Totem-luminoso-a-LED-100-x-250-completo-di-stampa-bifacciale-su-tessuto-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"totem-luminoso-a-LED-100-x-250-completo-di-stampa-bifacciale-su-tessuto\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Totem luminoso a LED 100&#215;250 cm completo di stampa bifacciale su tessuto<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>670,60<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"\/it\/wp-json\/wp\/v2\/posts\/58321?add-to-cart=89291\" aria-label=\"Aggiungi al carrello: &quot;Totem luminoso a LED 100x250 cm completo di stampa bifacciale su tessuto&quot;\" data-quantity=\"1\" data-product_id=\"89291\" data-product_sku=\"STR-TQ100X250LED\" data-price=\"670.6\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Aggiungi al Carrello<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:89227,&quot;item_id&quot;:89227,&quot;item_name&quot;:&quot;Totem luminoso a LED 100x200 cm completo di stampa bifacciale su tessuto&quot;,&quot;sku&quot;:&quot;STR-TQ100X200LED&quot;,&quot;price&quot;:357,&quot;stocklevel&quot;:999,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;TOTEMS PUBBLICITARI-INFORMATIVI&quot;,&quot;id&quot;:89227,&quot;productlink&quot;:&quot;https:\\\/\\\/www.smartystore.it\\\/it\\\/prodotto\\\/totem-luminoso-a-led-100x200-cm-completo-di-stampa-bifacciale-su-tessuto\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.smartystore.it\/it\/prodotto\/totem-luminoso-a-led-100x200-cm-completo-di-stampa-bifacciale-su-tessuto\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartystore.it\/v25\/wp-content\/uploads\/2024\/08\/Totem-luminoso-a-LED-100-x-200-completo-di-stampa-bifacciale-su-tessuto-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Totem-luminoso-a-LED-100-x-200-completo-di-stampa-bifacciale-su-tessuto\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Totem luminoso a LED 100&#215;200 cm completo di stampa bifacciale su tessuto<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>357,00<\/span> <small class=\"woocommerce-price-suffix\">+ IVA<\/small><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"\/it\/wp-json\/wp\/v2\/posts\/58321?add-to-cart=89227\" aria-label=\"Aggiungi al carrello: &quot;Totem luminoso a LED 100x200 cm completo di stampa bifacciale su tessuto&quot;\" data-quantity=\"1\" data-product_id=\"89227\" data-product_sku=\"STR-TQ100X200LED\" data-price=\"357\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Aggiungi al Carrello<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Le potenzialit\u00e0 del digital signage<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Grande distribuzione e franchising hanno ben compreso\u00a0<strong>cos&#8217;\u00e8 il digital signage<\/strong>\u00a0e le sue potenzialit\u00e0. Se all&#8217;estero \u00e8 molto diffuso l&#8217;impiego di monitor pubblicitari all&#8217;interno delle attivit\u00e0 commerciali, in Italia i primi a comprendere le\u00a0<strong>potenzialit\u00e0 del digital signage<\/strong>\u00a0sono state per prime le aziende che puntano sul\u00a0<strong>franchising, le farmacie, la grande distribuzione<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>L&#8217;advertising digitale, a differenza della pubblicit\u00e0 sulla carta stampata, consente di avere un\u00a0<strong>dialogo diretto con i consumatori<\/strong>. Le pubblicit\u00e0 interattive guidano il consumatore verso il prodotto: video e audio possono\u00a0<strong>influenzare l&#8217;acquisto finale<\/strong>. Le parole e le immagini spingono all&#8217;azione, se si riesce a ottenere l&#8217;attenzione del cliente mentre si trova all&#8217;interno del punto vendita \u00e8 facile che si trasformi in un acquirente.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Capire cos&#8217;\u00e8 il digital signage: un sistema che va oltre la pubblicit\u00e0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Monitor, tablet, dispositivi touchscreen, possono essere utilizzati per ordinare la cena, concludere acquisti, effettuare pagamenti. Le\u00a0<strong>applicazioni del digital signage<\/strong>\u00a0si stanno diffondendo in qualsiasi settore. Si possono\u00a0<strong>ridurre i tempi di attesa<\/strong>\u00a0quando si effettua un ordine, intrattenere i clienti o dialogare con loro in tempo reale. Secondo una ricerca condotta dal PRI (Platt Retail Institute) risulta che l\u2019utilizzo di display come plasma e Lcd all&#8217;interno del punto vendita\u00a0<strong>aumenta lo scontrino medio di circa il 10 per cento.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Scopriamo cos&#8217;\u00e8 il digital signage e a cosa serve Una nuova forma di comunicazione e\/o di pubblicit\u00e0 che passa attraverso display di varie forme e dimensioni che possono essere posizionai in luoghi chiusi come negozi, edifici, o all&#8217;aperto in spazi pubblici: ecco in parole povere\u00a0cos&#8217;\u00e8 il digital signage, anche noto nel nostro Paese come\u00a0segnaletica digitale, [&hellip;]<\/p>\n","protected":false},"author":10800,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2278,2733],"tags":[],"class_list":["post-58321","post","type-post","status-publish","format-standard","hentry","category-news","category-totem"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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